We purchased two tables to display our product and sale to customers, and went down friday night, the day before the show to complete our registration and spy the competition. The first thing we noticed as we walked through the door was the massive shelving at the back of the room loaded with ammo. Tables loaded with guns and accessories were everywhere. We wanted to go down and set up Friday night, but we were so busy in our store that we weren't able to get out of the store until an hour before the gun show closed the doors. We registered and paid for our tables, and went home, hoping we had enough time to set up in the morning.
Saturday morning, we rolled into the gun show at about 7 am., with the doors not opening to the public until 9 AM. The line to get in was out of the building, almost to the street! We hurried to bring in our stuff and set the table up, and hoped we had enough time. After arraigning the product on the table, and setting up our display guns, we had barely just enough time before the masses began pouring through the door. Of course, as people came, the saw the giant shelves that were full of ammo to the back, and it was a mad rush to their tables. Everybody was looking for .22 long rifle, .223, and 9mm pistol ammo. After they hit the ammo booth, the began to wander the show, seeing what everybody else had. As we looked around at the tables near us, and the little amount of product we were able to scrape up to take to the show, it looked like we were in troubled water. Between a custom knife booth, and a hot sauce booth, we were in good position, but across the way, one booth had a ton a guns, while another had a huge array of optics, and the booth next to him had tons of products.
We looked at each other, and decided on our marketing strategy. We were going to talk to every customer, whether he wanted to buy something or not, and we were going to beat everybody's prices. With a slow start, a few people noticed the display guns we had brought down. We zoned in, put the guns in their hands, and began to tell them everything we knew about them, which is pretty much everything. The people walking by leaned in to listen, and soon they were hooked. Although we were not selling the guns we had taken down to the show, we took them as conversation pieces and displays of the parts and accessories that we had for sale. We took time to hear what the customer wanted, where his price range was, and what he wanted to do with his gun, and the next thing you know, we were busy as we could handle!